Beyond Meat is launching vegan chicken tenders in nearly 400 restaurants



This is not an exercise: Beyond Meat just launched chicken offerings. And we’re dying to try them out.

According to the California-based food tech company, its new Beyond Chicken Tenders look, cook, and taste just like traditional chicken tenders. The meatless tenders combine a variety of plant-based ingredients, including broad beans and peas.

With a crispy breading and 14 grams of protein per serving, they are also made without GMOs, antibiotics, hormones and do not contain any cholesterol.

“We’re rejuvenating the poultry market with the new Beyond Chicken Tenders – the result of our relentless pursuit of excellence and growth at Beyond Meat,” said Dariush Ajami, Chief Innovation Officer, Beyond Meat.

“Like all of our products, Beyond Chicken Tenders offer delicious taste and an exceptional dining experience along with strong nutritional benefits,” added Ajami.

Those looking to get their hands on the herbal tenders are in luck. Beyond Meat will launch them in nearly 400 restaurants across the country, including Next Level Burger / Next Level Clucker, Dog House, and Detroit Wing Company. To find a Beyond Chicken Tenders restaurant near you, click here.

The company has been producing vegan chicken since launching its first product in 2012. | Beyond meat

Beyond Meat Chicken Tender

The vegetable-based tenders are the latest meaty creation from Beyond Meat. But they’re certainly not the brand’s first foray into chicken.

Beyond Chicken Strips was the company’s first product launched back in 2012. However, Beyond Meat discontinued the frozen strips in early 2019 due to a lackluster response from consumers. But that certainly didn’t hurt the business. Beyond Burger was a success like beef and in May 2019 Beyond Meat became the first vegan meat company to go public. Share prices rose 163 percent on the first day of trading.

In November 2020, the brand began testing minced vegan pork in restaurants across Shanghai, China. Beyond Meat developed the vegan meat specifically for the Chinese market, as animal pork is the most popular meat in the country.

In April of this year, the company further expanded its meat-free range. It brought out another vegan beef burger that contains vitamin B12, similar to conventional meat. A “even meatier, more juicy“Version of the Beyond Burger, the new patties contain 35 percent less total fat and 35 percent less saturated fat.

They’re also lower in calories than traditional 80/20 beef burgers and contain B vitamins and minerals.comparable to the micronutrient profile of beef. ”

“Innovation is at the heart of Beyond Meat,” Ajami continued. “And Beyond Chicken Tenders are the latest example of our mission to create groundbreaking, tasty options that are better for people and our planet.”

About the author

PERSONNEL WRITER | LOS ANGELES, CA Audrey writes about sustainability, food and entertainment. She has a bachelor’s degree in broadcast journalism and political science.



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