Burger King opens 2 meatless branches in Switzerland

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Two locations of the fast food chain Burger King in Switzerland are going without meat for a limited time. Created in collaboration with plant-based brand The Vegetarian Butcher, the pop-up concept stores in Basel and Geneva will only offer meatless menus until June 23. The restaurants offer 14 options, including Veggie Whopper and Veggie Nuggets, Cajun Veggie King Burger, Long Veggie Burger, and Ben & Jerry’s Ice Cream.

The Vegetarian Butcher revealed that Swiss meatless stores have sprung up due to the increasing demand for meatless options. “By popular request, the fully vegetarian Burger King restaurants have now also landed in Switzerland! And this time we are even open two of them”, The Vegetarian Butcher said On Linkedin. “Reaching as many meat lovers as possible is what The Vegetarian Butcher is all about. Swiss meat lovers will be spoiled for choice for 10 days until June 23rd. With 14 items on the menu featuring our plant-based meats and the nationwide launch of delicious Cajun Veggie and Long Cajun Veggie, there are even more reasons to do #SacrificeNothing.”

Burger King UK

Burger King UK goes vegan

The meatless Burger King locations in Switzerland join the plant-based pop-up outposts in other countries. A similar initiative took place in the UK earlier this year, when Burger King UK turned its London flagship store into a month-long vegan pop-up with the help of The Vegetarian Butcher. In March, Burger King’s Leicester Square location transitioned its menu to be 100 percent vegan, offering 25 plant-based options, including vegan double cheeseburgers with bacon, chili cheese bites and the popular Plant-Based Whopper. The month-long trial should help inform the company if there is a demand for permanent meat-free locations.

“We’re incredibly proud of our new meat-free menu,” Katie Evans, Burger King UK’s chief marketing officer, said in a statement at the time. “It delivers absolutely great taste without compromise and reflects our ongoing commitment to offer our customers a diverse and innovative range of products.”

While Burger King’s Plant-Based Whopper, Vegan Royale and Vegan Nuggets will remain part of its menu at all UK locations, the chain is considering introducing some of the most popular dishes from the vegan pop-up at other locations to help support the goal of the company to offer a 50 percent meat-free menu by 2030. “The limited-edition menu is a direct result of our focus on vegan and plant-based innovation, and goes hand-in-hand with our goal of a 50 percent meat-free menu by 2030 and our commitment to sustainability and responsible business practices,” said Evans.

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Burger King UK

The Vegetarian Butcher has been working with Burger King over the past few years to expand plant-based options on its menus worldwide. The partnership has resulted in product launches such as vegan chicken nuggets in the UK, Whopper Vegetal in Mexico, plant-based Whopper in China and vegan chicken nuggets in Germany. Last year, the chain also expanded its Vegan Royale and vegan chicken nuggets into Africa, becoming the first fast-food chain to offer vegan-certified meat across Africa.

Similar to Switzerland and London, Burger King turned a location in Spain into a meatless paradise for a whole month last year. The Madrid outpost served vegetarian items made by The Vegetarian Butcher, including the Long Vegetal (a plant-based variant of the Long Chicken, also known as “Chicken Royale”); a vegetable whopper; and vegan chicken nuggets. The first meatless Burger King pop-up was in Germany, where the chain opened an all-meatless location in Cologne for a limited time.

Burger King adds vegan bacon

In addition to The Vegetarian Butcher, Burger King has also partnered with other plant-based brands to create new meat-free offerings. In 2019, the chain partnered with plant-based brand Impossible Foods to offer a plant-based Impossible Whopper — its classic Whopper, but with a plant-based Impossible burger patty — at all U.S. locations.

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And last month, Burger King added vegan bacon made by French startup La Vie to its 550 locations across France. The move followed a successful week-long campaign by the startup – which is backed by actress Natalie Portman – urging Burger King to add its vegan bacon to the Veggie Steakhouse, a plant-based remake of a meat-heavy mainstay.

Read more about vegan in fast food chains:
The ultimate guide to the 15 best vegan fast food joints in the US
The vegan guide to plant-based eating at Burger King
McDonald’s UK announces aim to become a leader in vegan fast food

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