For a month, Burger King Portugal‘s restaurant on Rua de Belém in Lisbon is going vegan. The 400 to 500 customers who visit this Burger King every day will only be able to eat cruelty-free.
This will be the Fast chain’s first 100% vegan restaurant in the Iberian Peninsula, offering its customers vegan versions of classics like Whopper, Big King and Long Chicken, created in collaboration with The Vegetarian Butcher.
In the month-long pop-up designed to test consumer preferences, it’s not just the burgers that are cruelty-free. All menu items have been adapted to the vegan concept. “We have removed all animal products from our kitchen to ensure food safety,” assures Jorge Carvalho, General Manager of BK Spain & Portugal. The cheese and bacon are vegan, the desserts, the mayonnaise and even the restaurant materials such as cups, towels, wrappers and bags have been carefully selected.
The restaurant was specially remodeled for the vegan pop-up. Green and white tones as well as walls and ceilings with a vertical garden set the green mood. 100% vegan and 100% delicious slogans on the walls underline the promise of BK.
“The point of this trial is to see how the public reacts. Everything will depend on consumer reactions and therefore sales. If it goes well, we want to replicate the concept in Spain and other Portuguese cities. To reach everyone, we can’t just stay in Lisbon,” he says, adding that the chain has maintained non-vegetarian menu prices for this vegan pop-up.
Burger King pioneered the introduction of the vegan category in 2019 in partnership with The Vegetarian Butcher brand. Burger King Portugal started Branded Big King Vegetal in March, the fourth plant-based menu item to be offered in the country.
“Portugal’s decision to open the first vegan concept restaurant in the Iberian Peninsula is another example of the importance of the Portuguese market for the brand worldwide,” concludes Carvalho.
The vegan pop-up in Lisbon opened on November 4th and will continue for a month.