July 15, 2022
Jooliesa vertically integrated company that grows organic Medjool dates in the Coachella Valley of Southern California, it says “saw an opportunity to innovate and wake up a sleepy category,” namely the dried fruit category. The result is an innovative vegan snack with fun branding: Jooliettes Dark chocolate date nibbles.
“Who doesn’t love the idea of a date nibbler covered in dark chocolate! The Blood Orange seems to be a fan favorite so far.”
The launch includes three flavors: Blood Orange Dark Chocolate, Sea Salt Dark Chocolate, and Matcha Dark Chocolate in two different retail sizes; 2 ounce pillow pouch and a 4 ounce resealable stand up pouch.
Joolies states that unlike some traditional confectionery products, it does not use confectioner’s glaze or shellac, as these are often derived from insect secretions and as such are not suitable for vegan consumers. The product is made of sustainable material that consists of 21-28% post-consumer recycled material less than 2 grams of plastic per container and cardboard material made from recycled materials.
Joolies co-founder, David Kohl, has been farming organic Medjool dates in the Coachella Valley for nearly two decades. According to the company, no harmful pesticides, herbicides or fungicides are used during the cultivation process.
“We are very excited to launch Jooliettes! Our goal is to create products we love and crave, with the idea that our consumers will love them too; and who doesn’t love the idea of a date nibble covered in dark chocolate!” says CEO Mark Mast. “We have tested and tested the product at several trade fairs over the past few months [they] have been loved by both consumers and trade members alike. The Blood Orange seems to be a fan favorite so far.”
Jooliette’s 2-ounce bags are available now at Albertson’s Southern California division stores, including Vons and Pavillions, and Jooliette’s 4-ounce bags will be available nationwide through Thrive Market beginning in September. Joolies will be exhibiting at booth 4177 Natural Products Fair East.