Kuleana rebrands as Current Foods, launching sushi-grade vegan seafood for the D2C market

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Kuleana, the “impossible seafood food,” has announced it’s changing its name to Current foods. The announcement comes as the company launches its sushi-grade vegan seafood for the direct-to-consumer market.

Current Foods has now opened its early access waiting list to consumers looking to buy plant-based tuna and salmon. The products were previously only available for foodservice and were served in outlets such as Erewhon Market, Poke Bar, Blue Sushi Sake Grill and Matthew Kenney Cuisine.

The sushi-grade vegan seafood is made with ingredients like radish, peas, bamboo and seaweed. Recent claims that it is the first plant-based seafood to have comparable taste, texture and nutritional value to the traditional variety.

©Kuleana

“Since we started our corporate journey 3 years ago, our goal has been to develop plant-based products that allow us to enjoy the best parts of seafood: taste, texture and nutrition, without the usual downsides: mercury, microplastics , and oceanic exhaustion. The launch of Current Foods – bringing the future of sustainable food into the present – ​​is a huge step forward in realizing that goal,” said Jacek Prus, CEO and co-founder of Current Foods.

“Raw and Unveiled”

Current Foods first entered the U.S. seafood market in 2020 when it launched raw, plant-based tuna. The tuna was an instant hit, helping the company become a semi-finalist in the XPRIZE Foundation Challenge. Last November, TIME Magazine named the plant-based fish one of the best inventions of 2021.

“Having the opportunity to set industry standards for plant-based seafood, we want to take it a step further than creating vegan fish fingers and have challenged ourselves to create plant-based products that are raw and uncased,” said Prus to vegconomist in 2021.

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