Midland County to measure residents’ perspectives on quality of life and the impact of local services


Midland County launched a new public survey tool to better understand local priorities and concerns related to county services and local quality of life.

The tool will allow the district to gain a more “holistic” understanding of local neighborhood issues and improve its responsiveness to community priorities. The survey, open through June 30, asks county residents to rate their experiences of various aspects of life in Midland County, including affordable housing, education, transportation and public safety.

“As we seek to receive input from residents, this partnership with Zencity will help us make the best decisions for our county’s future,” said Midland County Administrator/Controller Bridgette Gransden, giving a much broader, more representative reach to ours communities by conducting the poll on the apps people use the most,”

This initiative builds on an existing partnership between Midland County and Zencity, the community input platform used by local governments to hear from more residents and get meaningful and actionable insights. Since 2020, Midland has been working with Zencity to better understand the feedback local residents are already providing on the issues that matter most to them — whether on public-facing social media channels or through commenting on traditional news sources — and the county in the process help to hear from all corners of the community.

The survey started this spring. The County of Midland is aiming to collect hundreds of responses from residents who can find and answer the survey here.

The survey will measure residents’ satisfaction with local services and the quality of life in the county while identifying the top concerns residents would like the county to address. The survey was exposed to residents through the use of digital ads in various locations such as news websites, social media platforms, blogs and apps.

Zencity works with hundreds of municipalities across the US, including Chicago, Phoenix, Seattle and San Diego, on issues ranging from public safety to implementation of the American Rescue Plan Act.

“Zencity is proud to provide a platform for areas like Midland to reach more voices in the community and put that input into action,” said Eyal Feder-Levy, CEO of Zencity.

To include voices from every corner of the community, Zencity sets response goals based on US census data about the community. The survey does not ask for the respondent’s name, address or other personally identifiable information. Responses give all demographics a proportional vote, by age, gender, race, education level, and income level, based on community composition.

Zencity ensures the security and confidentiality of its data and survey respondents. Survey responses are anonymous unless a respondent provides their email address for follow-up purposes, in which case their survey responses will remain confidential.


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