Nebraska launches The Good Life is Calling campaign to attract talent to the state



Media contacts:

Taylor Gage, 402-471-1970

Justin Pinkerman, 402-471-1967

Press release:

Nebraska launches The Good Life is Calling campaign to attract talent to the state

Governor Ricketts (podium), DED Director Anthony Goins (to the right of Governor) and

Arch-rival CEO & Founder Clint! Runge (to the left of the governor) at the press conference this afternoon.

You can find the video from today’s press conference here.

LINCOLN – Today, Governor Pete Ricketts and the Nebraska Department of Commerce announced the launch of a national marketing campaign promoting Nebraska as a great place to live, work and raise families. By highlighting all that Nebraska has to offer, the campaign aims to recruit talent to fill the many jobs that are being created across the state.

“Nebraska has an unmatched quality of life,” said Governor Pete Ricketts. “Our state has welcoming communities, affordable homes, and world-class schools. Nebraska is growing rapidly and creating many high paying jobs. For those looking for opportunity and a safer, friendlier place to put down roots, this calls out Good Life. “

Developed by Nebraska-based creative agency Archrival, the campaign embraces the cultural language that many Nebraskans share. “The Good Life is Calling” is an invitation to those seeking the opportunity and life that Nebraska offers authentically.

“Governor Ricketts has said it a thousand times: To make Nebraska grow, we must tell the story of our state. We live in one of the best states in the country in almost every way, ”said Anthony Goins, director of the Nebraska Department of Economic Development. “Quality of life. Employment opportunities. Great educational opportunities for our children. Affordability for families. A vibrant and diverse culture with art, music, technology, sports and outdoor recreation. Our story has simply not been told and sold enough. Today that is changing. It is Time to recreate the narrative and convey Nebraska’s true message to the rest of America. “

“We are at a point where many Americans are evaluating their pre-pandemic lifestyle and are more open than ever to big lifestyle changes,” Clint said! Arch-rival’s stake. “We believe Nebraska can be an ideal landing spot for many people looking for business opportunities, raising a family, or moving at a cheaper cost of living.”

The campaign combines the funny, youthful voice of Adam Devine – who grew up in Omaha, Nebraska – with images of the people who live, work and call home in Nebraska.

The campaign will run through multiple media placements in key markets and have a strong digital and social presence, with audiences discovering places they may never have seen or visited before. The media campaign is complemented by nationwide influencer partnerships that work with some of Nebraska’s finest creators to show how real Nebraskans live their own version of the “good life”.

To preview the commercials, visit The Good Life is Calling on YouTube. You can also visit for more information.

You can find the full video of today’s press event here. A media launch kit can be found by clicking here.



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