Olympic gold medalist and vegan Carl Lewis has partnered with the vegan brand Silk to support athletes from historically black colleges and universities (HBCUs). While the Big Ten universities and other schools average over $ 50 million in revenue, HBCUs and their attendees typically don’t receive the same amount of funding, including for sports programs.
As part of the initiative, five HBCU track and field programs with donations of $ 10,000 – a total of $ 50,000 – will be provided to help fund the team’s essentials such as uniforms, equipment, and transportation. The five HBCU recipients will also receive plenty of Silk Soymilk for their upcoming track and field season and will be invited to a live Q&A session with Lewis. The initiative aims to inspire the next generation of plant-powered athletes and master HBCU track and field teams to nurture top talent.
Supporting the next generation of vegan Olympians
Lewis has been vegan since 1990 and is one of the most talked about Olympians. In his track and field career, Lewis won 10 medals – nine of which were gold.
âAs a long-time proponent of a plant-based diet, I know firsthand the benefits it can bring to an athlete. That’s why I’m proud to partner with this Silk Team Protein Initiative to show college athletes what herbal products are like, like Silk Soymilk can help support their athletic goals, âsaid Lewis. “Through this partnership, I hope to encourage the next generation of athletes, especially within the HBCU and Black communities, to join the growing number of African Americans who are turning to a plant-based diet.”
Students, alumni, professors, and fans of an HBCU with a track and field program have until July 22nd to submit a nomination on SilkTeamProtein.com to receive one of five US $ 10,000 donations for their nominated school.
“Silk is excited to partner with Carl Lewis, a proud plant-based pioneer, to support HBCU’s track and field teams and their incredible talent,” said Terrance Irizarry, chief diversity officer at Danone NorthAmerica (Silk’s parent company). “We strive to celebrate and promote a diverse and inclusive world, and we hope through this HBCU initiative to provide more opportunity for a community that deserves equal funding.”
The new face of Silk
Lewis is the latest vegan Olympic athlete to partner with Silk to promote the benefits of classic soy milk – a high quality, complete source of plant-based protein. And as the newest face of the Silk Soymilk portfolio, Lewis will be featured on original and unsweetened boxes of Silk Soymilk available nationwide.
Last year, athletes Michael Phelps and Aly Raisman – Olympic champions in swimming and gymnastics, respectively – were seen as the faces of Silk’s soy milk line. The duo also partnered with Silk to make a $ 150,000 donation to Feeding America to support its efforts to fight hunger.
Love the vegetable lifestyle just like we we?
Get the best vegan recipes, to travel, Celebrity interviews, Product selection, and so much more in every issue of VegNews magazine. Find out why VegNews is the world No. 1 vegetable magazine by subscribing today!