Pamela Anderson’s Sexy Chocolates, IKEA’s new meatless beef and more of this week’s vegan food news


It seems that every week in the world of vegan food news is more exciting than the last and this week is no exception. Following the launch of plant-based meatballs and hot dogs, IKEA continues to delve into the world of vegan meat with the launch of VÄRLDSKLOK, a packaged meatless beef. British Airways is testing vegan water with a new plant-based menu it will offer in its airport lounges at Heathrow and beyond. And for Valentine’s Day, Pamela Anderson and Eat Just send a sexy message: “Vegans do it best.” Read on for more.

1 IKEA has the vegan beef

We love good (vegan) Swedish meatballs and IKEA, which has delved deep into the world of plant-based foods in recent years. That’s because the chain is trying to reduce its carbon footprint by becoming less dependent on polluting products like beef. Since 2015, IKEA has offered a vegan version of its popular Swedish meatballs at its bistro locations, and in 2020 the furniture giant upgraded the offering to be even meatier, but at just a fraction of the environmental cost of its meat-based counterpart. IKEA also made a wrapped version of these “plant balls” called HUVUDROLL, which are available on grocery store shelves.

By 2025, IKEA is aiming for its bistro meals to be 50 percent plant-based with an 80 percent reduction in red meat-based dishes. IKEA is also aiming to make its packaged foods 80 percent plant-based within this timeframe.


This week, IKEA made further progress towards that goal with the launch of VÄRLDSKLOK, a plant-based ground beef that requires just a little assembly to be formed into vegan meatballs. While the name might sound like a 9th-century Viking, it means ‘world-wise’ in Swedish – a fitting name for sustainable meat. Are you both hungry and looking for a new job? IKEA has a few vacancies and is attracting new employees with never-before-seen 3D-printed vegan meatballs. Much luck!

2 British Airways is getting into vegan burgers

For more important news, British Airways is preparing to welcome travelers back with new plant-based offerings, including vegan burgers. The new plant-based menu will initially be available in London Heathrow airport lounges before British Airways expands the menu to US airports. The move is part of a larger sustainability mission that also includes initiatives to reduce plastic consumption.



“We are committed to ensuring that we offer our customers a first class experience throughout their journey with us, and when we do that we need to ensure sustainability is at the core,” Tom Stevens, British Airline’s Director of Brand and Customer Experience , said in a statement. “We want to make British Airways even better and know that we need to constantly change the customer experience, e.g. E.g. through alternative menus, reducing plastic and introducing new technologies to get where we want to be.”

3 above Cook‘s Spike Mendelsohn is all about vegan seafood

This week, The Plant Based Seafood Co. – maker of Mind Blown’s vegan seafood products – announced that its newest investor is celebrity chef Spike Mendelsohn – a graduate of cooking reality show Bravo top chef. Mendelsohn put his money into action after being thoroughly impressed with the brand’s non-fish seafood, which includes shrimp, scallops, lobster, oysters and crab cakes.

“When I first tried the coconut shrimp, I was literally blown away,” Mendelsohn said in a statement. “Although I initially fell in love with the product, I’m investing in Mind Blown because I love being part of an innovative team that puts deliciousness first. This dynamic mother-daughter duo is making waves in the botanical space.”


The Plant Based Seafood Co.

And the chef knows a thing or two about plant-based brands, having owned several himself. Mendelsohn is co-founder of Eat The Change, a snack brand that uses destroyed mushrooms to create delicious vegan jerky. Mendelsohn also founded vegan fast-food chain PLNT Burger after being blown away by another vegan product: the Beyond Burger. Now the celebrity chef is in the midst of an aggressive expansion of PLNT Burger, opening its first location in New York City last month.

4 Science says vegan eggs are sexy

There’s nothing sexy about chicken eggs loaded with heart-breaking cholesterol. However, plant-based eggs are a whole different story. A growing body of research shows that eating a plant-based diet improves sexual health, including a study recently published in a scientific journal urology who found that a plant-based diet is associated with a reduced risk of erectile dysfunction (ED).

“Eating more plants, swapping out saturated fats for polyunsaturated fats, and lowering dietary cholesterol levels reduces your risk of developing ED and heart disease, and helps your blood vessels stay healthy while blood flows to organs throughout your body preventive cardiologist Danielle Belardo, MD said in a statement.


Just eat

For Valentine’s Day, Eat Just – makers of vegan egg substitute JUST Egg – is taking this research and running it in a new campaign called Plant-Based Lovers Do It Better. With the science to back these sexy claims, Eat Just runs a one-page ad in the New York Times on Sunday and just put up a billboard in Midtown Manhattan this week to get the point across in a big way.

5 Pamela Anderson’s vegan chocolates

Anyone else binge-watching Hulu? Pam & Tommy Waiting with a big bowl of noochy popcorn for the show to touch on Pam’s animal activism? As we stare at the screen with bated breath, the real Pamela Anderson celebrates Valentine’s Day with a new PETA campaign. In Times Square — just a few blocks from the Eat Just sexy egg billboard — a 3,400-square-foot billboard featuring Anderson on a box of vegan chocolates is letting people know that “vegans make better lovers.”



The campaign box of chocolates is a limited edition by PETA, containing 110 pieces of vegan chocolate in four flavors. “I believe that a big heart is the sexiest thing in the world,” Anderson said in a statement. “And a whopping 67 percent of people report an increase in performance in the bedroom after going vegan.”

Anderson has been spreading the good word about vegans in the bedroom for a while. “The cholesterol in meat, eggs and dairy causes hardening of the arteries (not much else),” Anderson tweeted last year. “It slows blood flow to all organs in the body, not just the heart. You can improve your overall health and increase stamina in the bedroom by following a vegan diet.”

We hear you Pam. Being vegan is definitely sexy. Maybe even sexier than Seth Rogan in a ’90s mullet.

Read for the latest vegan news:

Switching to a plant-based diet can add 10 years to your life
Why Sia is talking about meat in pet food
Plant-based fast food options saved more than 600,000 animals in 2021

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