Pampers is taking action to help address maternal health disparities by launching a limited edition NFT in support of the Black Mamas Matter Alliance


Pampers, Rock The Bells and Curio Join Forces This Black Maternal Health Week to Help BMMA Advance Care for Black Moms

Inequality, systemic bias, high risk of complications and death. These are the realities that black moms face on their pregnancy journey. Maternal mortality rates in the United States are among the highest in the developed world and the highest among black women1. In fact, black mothers are 3 times more likely to die or suffer complications during pregnancy and postpartum than white women, and 60% of all maternal deaths are preventable. 2. Pampers thinks the time is right to change outcomes for black mothers. that’s why the brand is proud to sponsor the fifth annual Black Maternal Health Week, founded and led by the Black Mamas Matter Alliance (BMMA), and to partner with Rock The Bells to create a collection of non-fungible tokens ( NFT) limited edition with proceeds returning to BMMA to advance care for more black moms.

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“Pregnancy, presumably, is a time of excitement and joy for all parents, but when we look at the harsh reality of the experience of black mothers, we realize that’s not all. Pregnancy and childbirth can be scary, especially since you’re three times more likely not to survive it,” said Melissa Aceves, Senior Brand Manager, Pampers Equity & Inclusion at Procter & Gamble. “At Pampers, we believe that every parent has the right to experience the full joy of pregnancy and parenthood. That’s why we’re committed to helping change the systemic issues that keep Black mothers from receiving the equitable care they deserve. “they and their families deserve. We’re proud to sponsor Black Maternal Health Week and provide a way for people to contribute to change through our NFT offering.”

This Black Maternal Health Week, Pampers will help continue BMMA’s work centered on providing scholarships, maternity care and advocacy for Black women. The limited edition NFT is designed by artist Keah Adams of Art By Venus Studio – an advocate for black voices in the arts – and will be auctioned on Thursday, April 14 on Curio, the premier NFT platform for some of the biggest entertainment names. Proceeds will support BMMA, a nonprofit dedicated to advocacy, policy change, and culture change for Black mothers’ health, rights, and justice.

“We appreciate the support and amplification of our Black Maternal Health Week campaign by Pampers,” said Angela D. Aina, Executive Director of Black Mamas Matter Alliance. “Similar efforts from like-minded brands are helping to broaden the reach of needed awareness of the maternal mortality crisis in the United States and show how this issue can be addressed by supporting health equity initiatives. black-led maternal health.”

The NFT Collection will include a unique, movement-designed NFT starting at a reserve price of USD 6,000, including 2 VIP tickets to the upcoming Rock The Bells festival on August 6.and, At New York; as well as unlimited open edition collectible digital NFTs for $60, such as purchasing a digital print. For the first 24 hours after the auction goes live, Rock The Bells and Curio will match all sales up to $10,000 on the NFT Open Edition.

“Working to reduce black maternal mortality is a cause we couldn’t be more proud to support,” said James Cuthbert, president of Rock The Bells, the global lifestyle brand and preeminent voice of classic, timeless hip-hop. founded by LL COOL J “This partnership signifies the imperative action needed to support black mothers and we are thrilled to join Pampers’ extensive work in this space with Curio’s innovative technology to help fight for better outcomes for mothers black.”

Sponsorship of Black Maternal Health Week and the NFT Auction builds on Pampers’ track record of action to address maternal health disparities. In 2021, the brand invested more than $1 million in educational resources to enable equitable care for parents before, during and after birth; helped provide implicit bias training to healthcare professionals in partnership with March of Dimes; curated resources to help parents prepare for travel and connect with specialized care resources; and teamed up with Queen Collective and director Haimy Assefa, to produce a documentary about the realities of childbirth as a black person in America. In 2022 and beyond, Pampers is expanding implicit bias training with March of Dimes, which will positively impact more than 20,000 parents each year; and forming ongoing strategic partnerships with other leading organizations in the field. All in an effort to help reduce the systemic barriers Black mothers face in receiving equitable care.

For more information, visit the Pampers Black Maternal Health Center to learn more and purchase the NFT Limited Edition to help drive change and support black moms.

About Pampers®

For 60 years, parents have trusted Pampers to care for their babies. Pampers is part of The Procter & Gamble Company (NYSE: PG) and is the #1 selling diaper in the world. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a full line of nappies, wipes and training pants designed to provide protection and comfort at every stage of baby’s development. To visit to learn more about Pampers products, join the Pampers Club program, and find ideas and information to help you and your baby “love the change” together.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality leading brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy® , Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks® and Whisper®. The P&G community includes operations in approximately 70 countries around the world. Please visit for the latest news and information about P&G and its brands. For more P&G news, visit

About Black Mamas Matter Alliance

The Black Mamas Matter Alliance (BMMA) is a national network of black-led maternal and reproductive health organizations and multidisciplinary professionals. We center black moms to advocate, drive research, build power and change culture for black mothers’ health, rights and justice. Through our work, we serve as a national voice on black maternal health and a convener for stakeholders across the country who are motivated to help realize a vision for a world where black moms thrive.

Our work is grounded in values ​​that center and elevate the experiences, knowledge, and leadership of Black women, trans women, and women. We trust black women and believe that our community holds the key to overcoming the multiple and systemic oppressions that impede stellar maternal health. Black moms deserve our attention and deserve our efforts to change policies, cultivate meaningful research, advance holistic care, and change culture to improve black maternal health outcomes. Learn more about

About Rock The Bells

Rock The Bells is the preeminent voice of classic, timeless Hip-Hop. Founded in 2018 by LL COOL J Rock The Bells is focused on content, commerce and experiences that honor CULTURE and the core elements of Hip-Hop – MC’s, DJ’s, Breakers, Graffiti Artists – and more. Rock The Bells is the bridge between OGs and those inspired by their groundbreaking influences on culture. Visit us at www.rockthebells.comStream LL COOL J’s Rock The Bells Radio on SiriusXM Channel 43 and follow us @RockTheBells – keep it locked.

About Curio

Curio offers a new universe to serve fans through digital collectibles, powered by cutting-edge non-fungible token (NFT) technology. Working with the biggest names in the entertainment industry, Curio delivers innovative, cutting-edge engagement opportunities to delight fans and provide new ways to enhance their relationship with brands. To learn more, please visit:

1 Centers for Disaster Control and Prevention (CDC)

2 Centers for Disaster Control and Prevention (CDC)


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