- Tate’s Bake Shop debuts vegan cookies for the first time, the popular New York based treat brand says this is one of the best decisions the company has ever made.
Tate’s Bake Shop, a biscuit brand known for its thinly baked and crispy goodies, has launched its first line of vegan biscuits. the New Products, available in Chocolate Chip and Vanilla Maple, are made with plant-based butter to recreate the rich and buttery taste that Tate’s became famous for.
Founded as a small business in Long Island, New York, Tate’s was bought from food company Mondelez International in 2018 for $ 500 million.
The company’s vegan launch comes a decade after introducing gluten-free options to its biscuit range. Lauren Sella, Tate’s chief marketing officer, told The East Hampton Star the move was “one of the best decisions we have made as a company,” adding that a vegan cookie was “an obvious next step.”
Sella says the recipe was carefully tested and refined until it met Tate’s specific standards and that the cookies are vegan and kosher certified. The new cookies can be purchased online through the Tate or Amazon website, and are also available at select local grocery stores. It plans to publish the Whole Foods Market in late December.
“As a brand that aims to delight its consumers with delicious new treats, we are very pleased to bring a vegan variety of our cookies to the market,” said Sella in a press release. “Tate’s continues to strive to provide uncompromising handcrafted quality in all of its products while also meeting the evolving tastes of our customers.
Having launched our gluten-free cookies more than a decade ago, we look forward to introducing our vegan cookies and growing with our customers’ changing lifestyles. We hope that Tate’s premium vegan cookies will appeal to many who incorporate plant-based foods into their choices. “