Trader Joe’s latest products aren’t usually announced until after they’re smuggled onto shelves and discovered by happy customers, but this month, inside information, consumers can plan a trip to the retailer knowing there are 10 new vegan products on the market coming this week to TJ’s across the country.
The grocery chain will be showcasing a selection of fall-inspired vegan products, including pumpkin hummus, pumpkin cashew yogurt, pumpkin overnight oats and pumpkin oat milk. In addition to the herbal items with a pumpkin flavor, the company is also introducing a sour gum pack in the shape of a cat and a bat for its Halloween special.
The news about the fall article debut comes from Instagrammer Big Box Vegan, known for sharing inside product information about herbal products in American retailers.
The autumn products are accompanied by novelties with oat milk, including vegan chocolate bars and vegan eggnog for the winter season. These new products add to Trader Joe’s growing list of vegan products as the company continues to develop new products across all food categories.
While Trader Joe’s has recently focused on developing its own private label plant-based products, the food company will begin offering products from Barebells and Boursin. Customers will soon be able to purchase two new flavors of Barebells protein bars: Hazelnut Nougat and Salty Peanut. These two protein bars will be the first plant-based Barebells products to hit the US market. The protein bars each contain 15 grams of protein and no sugar.
Trader Joe’s will also debut the Boursin Dairy-Free cheese spread, making it one of the first times a brick and mortar retailer will launch the product. The dairy-free spread is a plant-based variant of the brand-typical cheese spread flavor from Garlic & Herbs. Boursin has teamed up with vegan giant Follow Your Heart to develop the plant-based cheese spread alternative.
Earlier this year, Trader Joe executives debated the future of herbal products for the company, claiming it plans to expand its offering to all food categories in the coming year. During the chain’s podcast “Inside Trader Joe’sDirector of Deli, Frozen Meat, Seafood, Meatless, and Fresh Beverage at Trader Joe’s Amy Gaston Morales announced that the company will be looking for more plant-based products.
Since then, the company has released several plant-based appetizers, including the Vegan Enchilada Casserole and the Vegan Meatless Meat Eaters Pizza. Trader Joe’s continues to create new products to go with every meal from dinner to breakfast. In August, the company introduced a tofu scramble with soy chorizo that offers consumers a completely vegan alternative to breakfast.
While Gaston-Morales announced that it would focus on fish alternatives, the company has developed and launched several meat alternatives in recent years. From the soy chorizo to the vegan sausages on the Vegan Meatless Meat Pizza, Trader Joe’s has significantly increased its range of vegetable proteins. Earlier this year, the company launched a vegan pasta bolognese meal that incorporated its plant-based protein into a tangy red sauce. The frozen meal uses the vegan Bolognese-style pasta sauce, also published this year.
“We are fortunate enough to live in a time when vegetable proteins are so widespread,” is how the company described the frozen meal. “Even dishes that are more or less characterized by their meatiness are now available in vegan form without sacrificing their characteristic texture or their spicy taste.”
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