Van Leeuwen introduces bold new packaging for its vegan pint line


BROOKLYN, New York, March 8, 2022 /PRNewswire/ — Van Leeuwen ice cream, The beloved iconic brand, known for crafting decadent and delicious dairy and vegan ice cream using high-quality, simple ingredients, is proud to share the result of the revamped branding for the brand’s vegan pints.

In 2016, Van Leeuwen Ice Cream collaborated with design company Pentagram to re-brand and re-launch their now iconic packaging. The colourful, minimalist design reflected the purity and quality of their ice cream and stood out against a sea of ​​busy design and overflowing freezer aisle communication. Van Leeuwen now gives the vegan pint line the full color treatment that more closely resembles their iconic and distinctive dairy pints. Consumers can clearly identify themselves Van Leeuwens vegan pints when shopping in stores or online with a repeated vegan note on the pint’s lid and identifying the vegan oat or cashew base used in the recipe. The pints feature the brand’s familiar logo and text in white, while the dairy line comes in black.

Van Leeuwens Branding is unique and our customers love the minimalist design and colors of the pints – especially when it comes to our classic dairy line. After taking a step back, we realized there was an opportunity to align our vegan pint branding more closely with the iconic dairy line,” said Ben Van Leeuwen, co-founder and CEO of Van Leeuwen Ice Cream. “We have no doubt the changes we’ve made to our vegan line will increase brand awareness and be well-received by our customers and retail partners.”

Van Leeuwens Customers shopping by flavor in Van Leeuwen’s 27 Scoop stores and thousands of grocery stores across the country can now quickly identify their favorite pints by the color associated with the flavor. Featuring 19 permanent vegan pint flavors, along with many more specialty flavors that rotate throughout the year, the updated packaging from Van Leeuwens The vegan line matches the delicious goodness that is in it. At long last, Van Leeuwen makes good ice cream that puts you in a good mood, because life without good is bad.

Van Leeuwen Fans will start to see the changes in grocery stores and Van Leeuwens Scoop Shops this spring. To keep up to date on everything Van Leeuwenfollow the brand on Instagram @vanleeuwenicecream or visit

Van Leeuwen Ice Cream was launched from a yellow shovel truck on the streets of new York in 2008 by Ben van Leeuwen, Peter van Leeuwen and Laura O’Neillwho were on a mission to make good ice cream from good ingredients that puts you in a good mood.

Since 2008, Van Leeuwen Ice Cream has been innovating beyond the original milk recipe and adding vegan ice cream to their scoopable range. In 2021, they launched their line of dairy and vegan ice cream bars.

Van Leeuwen has now opened 27 Scoop shops in New York, NJ, LA, PA and TX, has products in grocery stores across the country and can be ordered through their website for nationwide shipping. All the while, we pursue the ultimate goal of making good ice cream that makes you feel good.


Alisa Bremer | Konnect agency
[email protected]

SOURCE Van Leeuwen ice cream


About Author

Comments are closed.