On Monday, Rebundle, a St. Louis herbal hair extensions company, reportedly raised $1.4 million in early-stage funding M25, a venture firm focused on investing in the Midwest, said CEO and co-founder Ciara Imani May to TechCrunch.
May together with Danielle Washington, now a co-founder and chief marketing officer, has raised six-figure grants and other non-dilutive financing, she told the outlet ahead of the company’s initial investment.
Rebundle is the first hair brand to make and sell non-toxic and biodegradable hair extensions, according to its website. May wanted her company to address the health and environmental disconnects in the hair extensions industry and create sustainable beauty products that remove synthetic hair waste.
In addition, she intended for Rebundle to provide black women with a substitute for synthetic material that causes scalp irritation, May told Teen Vogue in a July 2021 interview.
One of the extension lines named better braid, was made with banana fiber as the main ingredient and is available in different colors like black, blonde, brown, maroon, blue and pink.
Adding the color pink to its product offering is particularly important to the company, as May has noticed the erratic statistics on black women and breast cancer. Rebundle found that Black women are overexposed to breast carcinogens in connection with their personal care and beauty products.
The enterprise divided in her blog “We are [ Black women] also the highest risk of serious health effects from the disease. According to Breast Cancer Prevention Partners (BCPP), the mortality rate for black women diagnosed with breast cancer is 42% higher than the comparable rate for white women.”
Although this service has been temporarily discontinued, Rebundle offers postal recycling assistance to dispose of extensions, even plastic, synthetic hair, in a sustainable manner. The hairs are separated by plastic, shredded and made into patio furniture and lawn and garden tools.
Approximately 30 million pounds of plastic, synthetic hair fill US landfills annually and Rebundle raised 235 pounds of synthetic hair extensions before going out of service.
May is building manufacturing facilities across the United States and will use the money raised to develop and invest in her team and supply chain.