Super Bowl Sunday is upon us, and as the Cincinnati Bengals and Los Angeles Rams prepare for the big game, Americans prepare to celebrate one of the most popular unofficial holidays of the year. Super Bowl celebrations are often accompanied by a food feast of nachos, chips and hot wings, but for plant-based viewers there’s usually nothing more to feast on than celery sticks. But new vegan brand LikeMeat is aims to change that, debuting its vegan chicken wings in 3,600 Walmarts across the country.
LikeMeat Plant-Based Chicken Wings feature a completely vegan, non-GMO, soy-based recipe designed to mirror the crispy texture and savory flavor of real chicken wings. The Like Chick ‘n Wings are sold in 1-pound family packs, which include a signature vegan buffalo sauce for dipping or tossing. The newest addition to the plant-based chicken market will bring delicious plant-based wings to Americans when demand for chicken wings is at its peak.
Walmart’s bulk packaging will allow customers everywhere to try the new plant-based chicken product at an affordable price. In addition to Walmart, LikeMeat’s plant-based wings can be found at Sprouts, Sam’s Club, Target, and other retailers. In the past year, Americans have consumed nearly 1.4 billion wings, and LikeMeat intends to divert a significant portion of those purchases to its plant-based alternative.
“We are very excited to partner with Walmart; We’re in the process of fueling it,” said Emily Klooster, vice president of marketing for LikeMeat, a brand of the LIVEKINDLY collective, in a statement. “This year, we want to inspire Americans to make their game day snacks plant-based without compromising on taste – and having our delicious, party-ready Like Chick’n Wings available nationwide at a major retailer is the best way.” to achieve our goal . It’s a wing-wing situation.”
Plant-based chicken has attracted the attention of consumers and businesses around the world in recent years. Companies like Impossible and Beyond turned their attention to developing plant-based chicken alternatives that cater to both retail and foodservice. The plant-based meat market is currently projected to exceed $24.8 billion by 2030 and grow at an unprecedented rate 19.3 percent CAGR. Most notably, the plant-based chicken sector led the market in 2021, accounting for 34.1 percent of the $5.06 billion 2021 valuation.
As the vegetable market grows, the poultry industry faces financial difficulties. Wells Fargo released information this week detailing how the cost of chicken wings has increased 14 to 26 percent in 2022 compared to 2021. The recent price increase could encourage customers to try plant-based alternatives, especially now 42 percent of American consumers consider themselves true flexitarians.
Vegan fried chicken for the Super Bowl
LikeMeat aims to sell about 10 million of its vegan chicken wings over Super Bowl weekend, meaning the new plant-based product will be flying off the shelves. When Walmart sells out its plant-based chicken wings, there are plenty of alternative options: Kentucky Fried Chicken (KFC) recently added Beyond Fried Chicken at all of its locations across the country. In partnership with Beyond Meat, the fast food chain offers 6-piece and 12-piece menu options perfect for Super Bowl Watch parties.
Impossible Foods launched its plant-based chicken nuggets last year after years of recipe development. The company is also selling its 13.5-ounce bulk bag of chicken nuggets at Walmart for the low price of $6.48. Other vegan chicken brands, including Daring – recently endorsed by NFL star Cam Newton – are also available at retailers nationwide. Companies across the market have made it possible to eat cheaper and healthier while celebrating Super Bowl Sunday.