Vegan mayonnaise continues to thrive (predicted CAGR of 8.1% by 2027) as young consumers worldwide make conscious purchasing decisions and consumers become increasingly aware of the health and environmental issues surrounding eggs and dairy.
Here we take a look at some of the key moves and innovates in vegan mayo around the world.
When mayo becomes eggs
Famous, Hampton Creek stormed the US market with its Mayo around 2014, then rebranded and rebranded Just egg 2017 after a well documented Corporate scandal that left popular Just Mayo unavailable. The company evolved into Eat Just, where it now focuses on both the JUST Egg and its cultured arm, GOOD Meat, which recently became the best-funded cell culture company with a combined $267 million.
German company Kröner strength announced its own vegan mayo solution for food makers, and chickpea specialists ChickP has launched its proprietary isolate used as a one-to-one substitute for egg yolks.
Chilean unicorn NotCo offers a range of Not mayo made from chickpeas in original and garlic, which will inevitably be introduced to the US market, where the company continues to trend. Expect more movement in the botanical space following the recent joint venture between Kraft Heinz and NotCo.
Over in the UK, BeSaucy launched its vegan mayo range after entering the sector in the wake of the pandemic, and both The Vurger and Mayoneur have launched extensive vegan mayo ranges since 2020.
The Vurger line of vegan condiments has seen huge success, and this week founder Rachel Hugh announced it The burger‘s Smoky Bacon Mayo was awarded thThe top choice on the list of vegan spices in London evening standard.
Big Food makes vegan mayo
Hellmanns was one of the first mainstream movers in the global vegan mayo market as parent company Unilever expanded its plant-based food and beverage strategy across the world. Unilever, one of the largest FMCG companies in the world, is expected to surpass €1 billion in plant-based sales within 5 to 7 years, thanks in part to the success of mayonnaise.
The producer of the Original Vegenaise, follow your heart, was acquired by Danone North America last year and adds brands such as Alpro, Silk and So Delicious Dairy Free to the multinational’s plant-based brand portfolio. The Follow Your Heart brand is now entering the alternative dairy market as Danone aims to reach €5 billion in plant-based sales by 2025.
Although late to the vegan mayonnaise boom, Heinz recently launched an extensive plant-based range for Veganuary 2022, including three new egg-free mayonnaise options.
“Here at Heinz, we’ve long believed in the power of plants, and many of the Heinz flavors you know and love are already vegan,” said Heinz Sauces Brand Manager Maria Perez. “As more people across the country embrace flexible, vegetarian, plant-based and vegan meals, we wanted to make sure you can still enjoy the same great Heinz taste you know and love in new plant-based recipes.”