Vegan tourism is on the rise and this company is leading the way


Global travel platform Vegetable visits was created to provide guidance to plant-based travelers. For many plant-based consumers, travel can be difficult while planning meals, creating stress as they try to adhere to dietary restrictions. Vegvisits aims to connect plant-based travelers with experiences that suit their dietary restrictions. Founders Linsey and Nicholas Minnella felt inspired by a vegan host who enables a plant-based travel experience.

“Since we had been on the road for so long, we no longer had a clear idea of ​​what home looked like,” the founder said on the website. “We just knew that we wanted to be with people who understood us and shared a similar lifestyle that became more and more important for us in everyday life as we opened our eyes to new social, ecological and ethical issues.”

The vegan travel resource struggled at the start of the COVID-19 pandemic due to international travel restrictions. Since then, the company has restarted the platform in preparation for further expansion. Vegvisits is currently available in over 80 countries, and the company’s founders hope to expand the company’s reach even further.

The vegan travel platform currently offers over 1,000 advertisements worldwide. The company requires hosts to keep a plant-based household at all times during a guest’s stay to ensure travelers have a fully plant-based experience. Vegvisits also provides valuable local advice and guides from local vegans to enhance all guests’ travel experience. Plant-based or plant-oriented travelers can use the website to plan an itinerary with nutrition as the central factor.

“Vegvisits is a home-sharing platform for (and operated by) the global community of vegans, vegetarians and vegetarians,” the website says. “The idea arose from the practical need to do justice to this special world of locals and travelers. But in the end we prefer to see ourselves as a tight-knit community of friends from all over the world who have not yet got to know each other completely! “

One recently report from GlobalData found that vegan-friendly tourism is experiencing a significant increase as the consideration of dietary preferences becomes more important. The report –– published at the end of 2020 –– surveyed 5,700 people worldwide and came to the conclusion that almost 76 percent of those surveyed answered that ethical and ecological procurement influences them as consumers. That number compared to the 46 percent of the 2019 survey represents a significant shift in the consumer base following the COVID-19 pandemic.

The study shows how consumer interest has changed after the global pandemic as consumers become increasingly concerned about environmental issues and personal nutrition. Over the years, other tourism giants have taken steps to meet the growing demand for plant-based travel services. In 2019, Hilton opened its first vegan hotel suite in London.

“A common goal across the travel and tourism industry is to provide a ‘seamless’ travel experience for every customer along each touchpoint on a customized travel-by-travel basis,” said travel and tourism analyst for Global Data Johanna Bonhill-Smith. “Vegan travelers can often encounter problems ranging from accommodation to a lack of appropriate meals.

“Language barriers and cultural differences can often exacerbate these problems. This creates an opportunity that lacks personalized recommendations, and serving a growing vegan consumer base could soon be a key differentiator. “

Vegvisits is supported by several other plant-based tourism platforms, including Air vegan that have emerged in recent years. Plant-Forward Travel Resources plan to meet the growing interest in plant-based nutrition as travel restrictions ease around the world. Other companies like VegeRadar provide resources for travelers looking to eat plant-based food in cities around the world.

The GlobalData study emphasizes that post-pandemic vegan tourism will see a boom as consumers across the market, especially when it comes to travel, will be more interested in healthier lives.

“With a higher level of satisfaction, there is, in turn, a higher chance of acquiring loyal customers – a promising prospect given COVID-19 and the adverse losses it has caused to corporate revenues,” continued Bonhill-Smith. “As travel companies strive to personalize each individual’s experience, veganism should be an area that should be recognized and implemented and not ignored throughout the tourism sector”.

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